Best practice strategys for continuous development
Traditional relaunches lead to frictional losses, high costs, high resource commitment and long development cycles. The continuous further development of their own digital platform is the central challenge for companies, organizations and the public sector.
Waiting until the next relaunch? Not really...
The digitalization of analogue business processes requires a powerful platform: content and processes must be consistently available across all channels and flexibly expandable.
Traditional, CMS-centric approaches do not meet today's requirements and limit the digital transformation of companies. Monolithic WCM systems and even comprehensive suite products set narrow limits and cannot keep up with the highly dynamic development of requirements and processes in day-to-day business - no wonder, as these are company-specific and vary greatly even within the same industry.
Modern web platforms rely on continuous further development in tight release cycles. This requires an architectural concept that decouples channels, systems, content and processes from one another, allowing for selective changes and targeted optimizations without major interactions. This ensures that the digital offering remains attractive and efficient at all times, with permanently lower overall costs and an optimal return on investment.
This egg-laying, wool-milk sow is not for sale: Companies have to build it themselves, individually.
DIGITAL SOVEREIGNTY!
With our middleware architecture concept, we have been consistently relying on API-based standards and a free software stack since 2015, without sacrificing the strengths of commercial solutions: strict decoupling enables the flexible use of any products in your own technology stack, maintains independence from commercial manufacturers and gives our customers back full control over their digital platform.
By decoupling, companies benefit from:
Less complexity in day-to-day editorial work, as the CMS only takes care of content, not function
Faster time-to-market, as content and front-end can be developed in parallel
Flexibility for in-house developers, as front and back end as well as third-party services can be implemented in a wide range of programming languages
Scalability and flexibility in operation, as mixed cloud and on-premise operation is also possible without any problems
The aggregation and playout of content from any source in a variety of channels is a key success factor: editorial content, product data, job advertisements and social media content must be attractively combined. Whether on the corporate website, in microsites, SPAs, smartphone apps or via social media channels: the offer remains stringent, personalizable and searchable. Legacy systems from the corporate network that were never intended for the web can also be securely and efficiently connected.
ANALYSIS & STRATEGY
Joint determination of requirements, definition of use cases and development of a holistic digital strategy
CONCEPTION & CONSULTING
Conception of an individual architecture that fits your digital strategy, consulting on the transformation of analog processes into the digital platform
DEVELOPMENT & INTEGRATION
Development of “your” digital platform, integration of WCMS, third-party and legacy systems, development of services to map your processes
Alexander DohmenCEO at Intentive
We offer our clients a holistic view of the digital platform and develop individual concepts to provide editorial content, product data, job advertisements and social media content from any source across all target channels.
