Vossloh is a leading global supplier of innovative, sustainable and reliable solutions for a future-proof rail infrastructure. With its new DXP, the listed, globally active company presents its comprehensive portfolio that is transforming the rail industry and combines innovative products and pioneering technologies. The fully MACH-based digital experience platform, implemented on Contentstack CMS, provides content consistently across all digital channels. Efficient editorial processes and optimized workflows ensure a short time-to-market for editors, which is particularly relevant for publications relevant to the stock market.
The original web platform was based on a traditional, template-driven CMS and could no longer optimally meet the increasing demands on performance, flexibility and integration capability. The aim was to create a future-proof Digital Experience Platform (DXP) that is scalable, can be seamlessly integrated into existing third-party systems and enables a fast time-to-market - with a focus on technological openness.
MACH principles as a foundation
In an intensive analysis phase, Intentive worked with the customer to evaluate the existing system landscape, content workflows and user requirements in joint workshops. A clear platform strategy was developed based on the MACH principles (Microservices, API-first, Cloud-native, Headless). A modular target architecture for a composable DXP was derived from this - flexible, expandable and ready for future requirements.
CHALLENGE
As a central DXP component, the selection of a suitable headless CMS was of strategic importance for Vossloh. Intentive therefore supported the customer's selection process by means of a structured evaluation with a detailed catalog of requirements and a balanced scorecard. Among other things, the following were evaluated
Editorial processes and user experience
API quality and integration capability
Metadata and asset management
Connection to market-leading DAM systems
Operations and digital sovereignty
Contentstack emerged as the preferred CMS solution thanks to its strong API architecture and intuitive editing interface, which makes the content process more efficient.
APPROACH
During the implementation phase, a new, barrier-free frontend was developed that combines brand identity and user-friendliness. A modular design system forms the basis for consistent UI components and a scalable, framework-driven frontend development.
Technologically, a modern headless architecture with Nuxt 3/VueJS was implemented - for maximum performance and reusability. Contentstack was integrated as a CMS and the following modules were implemented:
Newsroom with dynamic categories and integrated search
Product finder with data-driven, filter-based navigation
Download area with intelligent search logic
Cross-source search via Apache Solr
SOLUTION
The new platform enables cross-channel content maintenance with clear workflows and approval processes. The modular content architecture reduces the maintenance effort and significantly shortens publication times. The company's target groups benefit from an optimized user experience thanks to responsive design and high page performance.The high level of integration capability for artificial intelligence ("AI readiness") is particularly relevant for the strategic further development of the platform. Thanks to open APIs and a clear data structure, the content stack-based headless DXP offers an optimal basis for SEO & GEO, and enables the further expansion of e.g. personalization and other AI features.
Lars PfeiferSenior Project Manager Corporate Marketing Communication, Vossloh AG
"Even when things get more complex, Intentive understands our requirements, advises and supports us holistically. You can feel the agency's B2B expertise here. Fast implementation was important for us in this strategically important project: Intentive was reliable and kept all promises.
The close collaboration and the competent service - even beyond the project - enable us to continue developing our digital platform sustainably and successfully with just one implementation partner."
