New look for etas.com

The portfolio of ETAS GmbH, which is part of the Bosch Group, ranges from hardware and software products to engineering and consulting through to security solutions. Presenting the diversity of this portfolio aesthetically and ergonomically and making it accessible to B2B customers despite its complexity is both a challenge and an essential requirement of today's digital platforms.

B2B buyers and decision-makers expect comprehensive and easily accessible information, familiar usability and aesthetic designs - regardless of the touchpoint. The ETAS corporate website has been meeting these functional requirements for some time now: comprehensive product information, information on compatibility, downloads for the product families as well as FAQs, videos, manuals and specifications are available. Registered users can download the software themselves and use the support and service processes. A newsroom is available for the trade press.

The visual design of etas.com, on the other hand, only met today's requirements to a limited extent and did not fulfill the innovative technology leader's own demands.

With a limited timeline in mind and in order to maintain the investment made in the platform, ETAS decided to work closely with Intentive. Based on the revised corporate identity, a modern visual design concept was developed by ETAS' own design department and implemented by Intentive in the existing CMS.

This not only meant that all functional components and integrations could be retained, but also that the diverse editorial content could continue to be used without migration. This had a positive effect on the implementation time and the overall project effort, and provides a good starting point for the continuous further development of the entire B2B platform.

Just in time for the important industry trade fair “CES 2023”, etas.com is now available in its current look and with the usual range of functions. The company is thus presenting itself and its portfolio comprehensively and in a form that does justice to its own claim to innovation. Intentive also provides ongoing support for the CMS platform outside of the project and ensures smooth operation with a dedicated support desk.