The portal, which was implemented by Intentive in 2019 on the basis of the customer's existing OpenText web site management platform, has become the central point of contact for style guides, logos, fonts and various other content relating to the STIHL brand for the 16,000 employees and 45,000 specialist dealers.
In addition to a fundamentally revised design, the navigation logic has now also been adapted in line with experience, user feedback and the increased volume of content as part of the UX optimization. As the corporate website has also evolved in the meantime, the look and feel of the brand portal has been harmonized here - resulting in a consistent brand experience when switching between the portal and corporate website.
In close cooperation with the Berlin-based UX agency moccu, Intentive implemented the changes in the CMS designed by the project partners and supported the international rollout. The continuous further development of the portal remains a declared goal of the STIHL Group.