At wacker.com, customers, partners and applicants can now find all information about the company, products and job openings in one central location.
With a portfolio of 3,200 specialty chemical products for all key industries, WACKER is globally successful. At wacker.com, the various target groups can find comprehensive product information as well as service offers, insights into the company's 100-year history and job offers in 32 countries - a particularly important factor for a company with over 14,000 employees.
Challenge
The multitude of information on the corporate website pushes any traditional, hierarchical navigation to its limits. Different target groups want to be guided quickly and efficiently to the content relevant to them.
Previously only separately searchable areas for products, job advertisements and editorial web content should be brought together, creating a central search across the various editorial and structured sources.
Approach
The editorial content of wacker.com managed with the FirstSpirit CMS was quickly connected. By using the FirstSpirit standard interfaces, the CMS project implementation with the “Search for FirstSpirit” is particularly simple.
The integration of SAP Hybris (for the products and associated media) and SAP SuccessFactors (as HRM for the job advertisements), on the other hand, was customized. While SAP Hybris was connected directly on an API basis, the Apache Solr-based search for SAP SuccessFactors fully exploits FirstSpirit's strengths as a flexible platform for connecting third-party systems. Particularly helpful in these scenarios is the support of dynamic schemas, which enables the simple registration of individual search fields.
The Solution
With the convenience features available as standard in the product, such as the “Did you mean?” function, autocomplete, synonym search and faceted search results, the “Search for FirstSpirit” on wacker.com fulfills all the best practices of modern on-site search solutions.
Thanks to the REST-API based front-end integration, the creation of individual search result layouts was also completed quickly. The important keyword boosting functions for WACKER and, in particular, the multilingualism were also covered in the product standard. As a result, wacker.com now has an intuitive, centralized and cross-source search.
Andreas Deckers CTO at Intentive
The joint search for structured and editorial content presents many companies with challenges. At WACKER, we were once again able to demonstrate our experience in integrating third-party systems into complex digital platforms and are extremely proud of the result!
