Do your customers expect simple research, purchase and service processes? Do they take intuitive interfaces and tailored content for granted - on all channels? Here, disruptive technologies are both an opportunity and a challenge: in addition to AI-based, personalized customer experiences, “classics” such as marketing automation, data & analytics and tracking must also be successfully implemented.
What is technically and regulatory feasible? How do I get this established in my business processes? What influence do accessibility and the European Accessibility Act (EAA) have on our digital channels? This is exactly where Intentive comes in as an independent consultant and experienced implementation partner.