Product Information Management

PIM offers structured product information for all channels

With channel-independent management of product information, companies can easily provide up-to-date, consistent and accurate product data for the constantly growing number of applications and output media. This is why web content management, e-commerce and product information management are closely linked.

For a long time, product data management and utilisation was decentralised and carried out by employees in different departments such as product development, merchandise management, marketing or sales. This led to a lack of internal transparency and inflexibility that companies can no longer afford today.

PIM systems enable centralised and media-neutral data storage and provide purchasing, production and communication-relevant data for multiple use across several IT systems, languages, output media and publications.

Product information, shop and web content management

Many online offerings, regardless of whether they are a classic company website, an extranet, a shop or an intranet, are based on a symbiosis of a web content management system (WCMS) and a PIM. In addition to unstructured editorial content, websites with a marketing and eCommerce remit also require access to centralised, structured product data. A modern web content management system must therefore be able to integrate this data from the PIM into the content and functional areas of the website and thus no longer just serve to create and manage content, but also to orchestrate the online offering.

As experts in web content management, PIM systems are a daily part of our customers' digital platforms. Whether open source-based with Akeneo, a flexible midmarket solution with Crossbase or a classic enterprise stack with PimCore or SAP Commerce Cloud - we build the interfaces that bring your product data into your digital channels.

Conception

UX & visual design, CMS and third-party systems: we analyze your requirements and develop an individual, holistic concept

Realisation

Together with your IT and service providers, we implement your IAM in your digital platform

System integration

Interface development between WCM/DXP, PIM and relevant third-party systems

Alexander DohmenCEO at Intentive
PIM is a key success factor in modern digital experience platforms! Only the availability of structured product information enables targeted personalisation, AI-based functions and efficient management by editors. We integrate your existing product information into your DXP - technically and editorially.