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ADVISORY & STRATEGY

Customer-centric solutions for digital channels

Digital strategy is the basis of your digital success. Off-the-shelf solutions do not help you stand out from your competitors. Intentive is your sparring partner, challenger and consultant. We develop concepts that optimally meet your needs. And those of your customers, of course.

As a full-service digital agency with over 20 years of experience, we know innovative and proven solutions for almost every digital platform challenge.

STRATEGY FIRST!

The strategy is the basic framework for your digital platform of the future. Before deciding on technology and products, the goals and paths to get there must be clearly defined. Together, we look at your business processes and define the requirements for your digital platform of the future: what is feasible, what is not now? Where do we think in terms of the organization instead of the customer? We find out together in non-technical workshops.

BUILD BRIDGES!

Greenfield project and everything new? In terms of costs and time-to-market, a gentle transformation is often the better option. We build on your individual tech stack and find solutions to achieve the desired goal with the existing systems. In doing so, we consistently focus your next-gen DXP on scalability and functional expandability. With clever middleware concepts and an agile approach, we also react flexibly and quickly to unplanned challenges.

Still sounds unfamiliar? No problem! At Intentive, we are happy to create a common understanding of current methods, concepts and technologies in advance in individual workshops and training sessions - explained clearly and simply. We don't leave you alone when it comes to evaluating CMS products either, we find suitable candidates for longlists and shortlists and arrange and accompany individual demos with the manufacturers.

Together, we lay the foundation for your DXP of the future, with fast processes, high service quality and flexible expandability for future requirements.

Analysis of the current state

  • Where do you stand today?

  • What are the pain points in digital interaction with your company?

  • Where do you already think customer-centrically and where not?

  • Where is there untapped potential?

Requirements & goals

  • Which target groups and personas do you want to reach?

  • Which channels are relevant?

  • Where do content and data come from and where do they go?

  • What goals should be achieved and how should they be measured?

  • What is hype, what is an actual trend? We categorize this.

UX & Visual Design and DQM

  • What makes a good user experience?

  • How do I make editorial content, structured data and service processes appealing, search engine friendly and accessible?

Business Process Design

  • Which processes should be digitized - and how?

  • How is your current (web) infrastructure structured?

  • How can third-party and backend systems be flexibly connected?

  • Where are there deviations from best practices?

Solution Architecture

  • Suite or Composable DXP - which is right for me?

  • Cloud, on-premise or hybrid: what are the pros & cons?

  • MACH architecture and principles: are our technology & organization ready for it?

  • CMS evaluation via balanced scorecard

Aggregation & overall concept

  • Experienced consultants, business analysts and solution architects structure the results and prepare them for management.

  • Convinced? Then we will develop an individual implementation concept that can also include existing third-party service providers on request.

API based Platforms

Best Practice strategys for Continuous Development

Accessibility

Digital projects that can be used by everyone

Digital Quality Management

SEO, Accessibility, Analytics & Data Privacy

Headless CMS

Structured content and “API first” for maximum flexibility & speed

MACH-Architecture

Next-generation platform principle - disruptive and trend-setting.

Marketing Automation

Understanding and inspiring customers

Salesforce Integration for your DXP

Unleash the power of integration!

Portrait photo of Alexander Dohmen
Alexander DohmenManaging Director at Intentive

Strategy is our passion! We are the architects of your digital platform. We inspire and advise you and design digital products that work - with passion!