Digital assets are important assets - if they can be found, processed and shared quickly and easily. The legally compliant handling of the constantly growing volume of digital assets presents companies with ever-increasing challenges. With our practical experience, we provide you with technical and organizational support for the introduction of DAM and its integration into your cross-departmental processes.
Companies and organizations invest a lot of time and money in the creation of digital media such as photos, graphics and videos. Digital asset management systems help with the structured management of this non-self-explanatory content and make it centrally searchable and usable for all employees, thereby promoting cross-channel reuse. The DAM stores meaningful metadata such as keywords, descriptions, copyright information and other file-related information for each asset.
When introducing a digital asset management system, it is not only technical challenges that are usually encountered. Often underestimated is the aspect that the consistent use of DAM must be organizationally anchored in the business processes and a comprehensive workflow must be established. During the implementation phase, very different areas of the company need to be involved, from purchasing to the legal department, product management, marketing, online editing and sales. The project will only be successful if everyone involved pursues common goals, stands behind the new processes and recognizes the benefits of the DAM. We are familiar with these organizational challenges and help our customers not only with the technical but also the organizational introduction of a digital asset management system.
